To move up 3 places in the world car market.

- To establish Peugeot as the benchmark for style.

- To become the leader for mobility services.

In order to achieve its goals, Peugeot is relying on a new products strategy, new style lines, new

mobility products and a new visual identity.

A TWIN PRODUCT OFFENSIVE

- Peugeot reaffirms its excellence in its historic heartland.

A ‘Peugeot’ is a vehicle with a very attractive style which combines both driving enjoyment and

environmental protection. A ‘Peugeot’ will never be purely functional; it awakens emotion and

invites movement. The Marque is investing in cutting edge technology: electric propulsion in the

i0n and E-Vivacity scooter from 2010, diesel hybrid in the 3008 from 2011, e-HDi (micro-hybrid)

also from 2011 on the entire diesel range and plug-in diesel hybrid in 2012.

- Peugeot is embarking on a conquest for new markets.

The Marque is investing in the Crossover, SUV, and MPV market by creating a special range of

products, developed for international markets.

Peugeot is also pushing back the frontiers of the motor industry by designing a vehicle which

will embody all of the spirit of the BB1: 2.5m, 4 seats and 100 % electric. The BB1 concept car is

a revolutionary way of seeing the urban journeys of tomorrow. It provides a very efficient use of

space, dynamism and manoeuvrability. Fully connected, fully adaptable with an architecture

the like of which has never been seen before; the BB1 will shake up the rules of motor vehicle

design.

Due to this twin product offensive, in its core markets and in new markets, Peugeot will launch 14 new

models worldwide between 2010 and 2012.

Peugeot is today in tenth place in the World Car Market and aims to move up three places by 2015

NEW STYLE LINES

Peugeot is modernising its style; the SR1 concept car is proof of this. It embodies the strongest, the

most extreme and the most pure expression of the Peugeot Style of tomorrow.

It unveils the main stylistic codes of forthcoming Peugeot models, reinterpreting the historic codes of

the Marque: speed, harmony, felineness and dynamism.

Athletic, balanced, sensuous, with an exclusive and hi-tech interior, this "dream car" explores and

reinterprets the theme of a "G T Roadster".

NEW MOBILITY SERVICES

Peugeot is the only marque to offer a global mobility product range with cars, light commercial

vehicles, scooters, bicycles and a wide range of services.

In 2010 the Marque will introduce Mu by Peugeot in Europe, an innovative "top-up card" mobility

service. With its unique product range it allows everyone, whether they own a vehicle or not, whether

they are a Peugeot customer or not, to access a range of mobility services via a pre-paid card which can

be topped up via an internet site.

NEW IDENTITY

Peugeot uniquely combines necessity and emotion. Peugeot's plan is always to place emotion at the

heart of the motoring experience: a Peugeot will never be purely functional.

In order to implement and illustrate this marque plan all over the world, Peugeot is adopting a new

international signature: Peugeot, MOTION & EMOTION.

In the year of its 200th birthday, the Marque is modernising its identity in all its activities and

throughout the world with new graphic codes.