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Safety Campaign & Mobil 1 awareness program in selected KNPC fuel stations.

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Situation and Objectives
To increase the safety awareness and sharing Mobil1 advantage to individual customers in region. We select number of fuel station and introduced our safety campaign with the authorization from Kuwait National Petroleum Company.

Initiatives and Program
The Campaign named “Safety Campaign” included-
Checking the tire pressure of each vehicle who comes to the fuel station to refueling, sharing the safety instructions, Mobil 1 advantages & 40th anniversary information, giveaways & flyer distribution.

Results and Benefits

KAICO’s Safety Campaign resulted,

1. Safety is number one – shared the importance of safety.
2. Increased the brand integrity & awareness.
2. Increased the Mobil 1 awareness.

Life Blood Donation Campaign

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Situation and Objectives

Giving blood is a simple thing to do, but it can make a big difference in the lives of others. The gift of blood is the gift of life. There is no substitute for human blood.

The international results showing every two seconds someone needs blood. If you began donating blood at age of 18 and donated every 90 days until you reached 60, you would have donated 30 gallons of blood, potentially helping save more than 500 lives!

Initiatives and Program

As a social commitment and part of promoting Mobil 1 New Life 0W40, KAICO contacted the blood donation campaign with support of Kuwait Red Cross Society.

Results and Benefits

“Save Life – New Life” was the slogan for the campaign.
Blood Donation camp was conducted in KAICO, Kuwait on 08/01/2014 where 29 staff Donated Blood.