KAICO, exclusive distributor of Michelin tyres in Kuwait for over 68 years with 7 tyre outlets all over Kuwait, is proud to announce that its brand MICHELIN was recently awarded a SUPERBRAND status following a strict selection process by the Kuwait Superbrands Council. The prestigious award was received by Mr Ashish Tandon, General Manager of KAICO and Mr Sadiq Ali, Divisional Manager - Tires & Lubricants KAICO at a SUPERBRANDS Ceremony on 27 Oct in JW Marriott Hotel. The event took place in the presence of the Assistant Undersecretary for Foreign Commerce and Industry, Sheikh Nimr Al Malik Al Sabah, His Excellency The Ambassador of the United Kingdom, Frank Baker and members of the Board of Superbrands. Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands.

Mr Ashish Tandon expressed his delight at obtaining Superbrands status for Michelin and shared that this award was a great honour for KAICO (Al Shaya & Al Sagar).

“Michelin sells total tire performance, not rubber”
Michelin is committed to developing and manufacturing tires that deliver all-round performance, and not just in a single area. This is what makes Michelin tires special.

This commitment to total performance is especially meaningful when we consider the critical role tires play as the only part of a vehicle in contact with the road.

A tire plays three very important roles: carry the vehicle’s weight, transfer braking and driving torque to the road, and guide the vehicle. The tire also has to perform in ways that may be contradictory – for example, deliver road grip while providing longer tire life. Michelin’s technology allows the development of tires with no compromise, especially in the safety aspect as Michelin is deeply committed to ensuring the safety of drivers.

Michelin is continuously improving all of the parameters that determine tire performance. Michelin has long leveraged its advanced technologies to meet the challenge and overcome the difficulties of simultaneously improving all of the parameters that are essential for users.

At a time when Michelin is renewing 80% of its passenger car and light truck tire ranges in less than three years, this commitment is a guarantee of quality for its customers.

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